With this tool, users will be able to create truly staggering environments and vibrant characters. The authoritative narrator is also incredibly handy in demanding viewers attention immediately from beginning to end. .” So this Tech Insider video adheres wonderfully to the number one principal in creating explainer videos—be interesting above all else. The document covers time codes, too, which helps users consider the timing and cadence of the explainer video. Explainer videos are short, but they can still cost a lot to produce. Here’s where you start crafting the narrative and the key is to focus on solutions, not features. The smooth animations evoke themes of growth, but, let’s face it, the narrator really sells this message. If you need more motivation, consider this: The average person watches more than an hour and a half of. Max is a SaaS enthusiast and loves actionable content that provides direct value. This template is attractive and modern, which helps businesses clearly articulate the value proposition of an application and shows them exactly how it looks and operates. It’s going well, too. Bottles of wine? Nest took the novel approach of using real life objects in a 2D animated world. Sometimes it pays dividends to push the envelope with your message. Their work will be dictated by the voice-over and music track you selected. With your video finished, the last steps are to host it and determine how the video performs. To get started, let’s look at a good explainer video example. This often limits the methods available to tell your story. That means there’s a wide variety of design options and emotional tactics to communicate your businesses’ message. Including people in your videos can build a connection between the viewer and the message you’re communicating, so any time there’s an opportunity to use live action, take it. Types of explainer videos. Doug Brunner is an Instructional Designer at TechSmith. As the action unfolds before viewers, they’re drawn in, which allows you to effectively deliver your messages. Once you establish a purpose statement, the next step is to determine your audience. At this stage, you should be sure to use Filestage to collect a general consensus about feedback. This will help gauge a rational size for your investment. It’s a simple message, explained with beautifully simple visuals. They’re typically used to explain software or services. What this spot manages to do without uttering a single word is impressive. Animaker offers a wide range of templates, and the product itself has gathered many favorable reviews. Think of an explainer video as the modern day elevator pitch for a company’s product or service. This tool is used by leading Hollywood studios to create animation, environments, motion graphics, virtual reality, character creation, and more. This video from Med Mart App does a great job of breaking down how to use their app. The viewer learns all about the functionality of the product without words—until the very end. How to Record Your Webcam (Step-by-Step Guide), 5 Types of Instructional Videos and When to Use Them, Performance Support Tools Your Employees Can Start Making Today, 3 Great Examples of Simplified User Interface. But not every business owner is a techie with a fetish for analytics. Best of luck in your video creation, and if you’re looking for more information on creating videos, check out TechSmith Academy. Also, YouTube mobile video views grow 100% every year. Here’s a closer look at templates that can help you produce the best explainer videos. Large companies like eBay and Coca-Cola have used the platform to captivate and engage their audience and transmit their key messages. The results should yield many teachable lessons to help take your, This video does a good job of mixing customer examples and warm animations to deliver a positive message paired with inviting images. Here’s a look at examples of some of the best explainer videos: Mint helps its users manage their money and keep track of their financial lives. Think of an explainer video as the modern day elevator pitch for a company’s product or service. These tools will help your team work together harmoniously. Well, this platform offers a large library of templates that its users can leverage in their own videos. Renderforest also offers a template for startup explainer videos. Lastly, the end result is an inspiring mini-movie heavy with a theme of ethical farming. Templates can help your team hit the ground running and produce quality work in the most efficient time frame possible. Will it live in a prominent place, such as on the landing page of your website? 20 of the Best Animated Commercial Videos, © Copyright Wyzowl 2020 – Animated Explainer Video Company. At that time, pioneering businesses such as Twitter capitalized on this format to introduce their potential users to their platforms. Which is why a well executed software explainer video can work wonders to bring a…, 81% of businesses use video as a marketing tool and 99% of those businesses say they’ll continue to do so. They tend to cost less than a video production company and the turnaround time can be quite quick. Use whiteboard drawings when you need to communicate a bigger topic within the context of it’s smaller parts. Just a few years ago they were the belle of the fast food ball, due in part to forward-thinking marketing like this explainer video that excels in many areas: Kano hit the nail on the head with this explainer video by demonstrating how their technology helps kids interact on another level with some of the things they love to do everyday, like listen to music. —that’s a ton of potential exposure! This example combines film footage and screen captures, helps set the scene, and shows viewers exactly how the tool works in context. While these apps can sometimes be confusing, their value proposition isn’t immediately clear. This is another concise video that B2B players will want to emulate in 2020. • Sings in his local community choir. Now, all of that can sound a little intimidating but don’t worry, in the rest of this post, we’ll walk through what makes a high-quality explainer video. The visuals are bright, creative, and enticing, which hooks the audience in for the duration of the 53 second video. Driven in part by the millennial generation, relatability plays a huge role in their decision making process. How to Edit Video (With Step-by-Step Video), How to Make a YouTube Video (Beginner’s Guide), The Ultimate Guide to Easily Make Instructional Videos. This is another 30-second bit of snackable content. But the famous brand wasn’t always on the ropes. Renderforest offers this template for online explainer videos, which will help users increase visits to their website. This 2D option is great for transmitting important graphics and texts to the viewer. That’s not long. Dropbox has cemented itself as a key player in the competitive landscape of cloud storage. Good companies work with you to make your video exactly how you want it. The explainer style of video is designed to grab people’s attention. Sure, the animations are fun while managing to convey interesting info, and there’s some good use of the “Twilight Zone” font, but really this is just an all-around interesting presentation. If you’re looking to get into video creation, I recommend trying out the new TechSmith Academy. The makers of the Unroll.Me app identified a problem that affects almost all of us: junk email. The Mexican fast food chain Chipotle has had a rough year or two, what with reports of rats in their stores and norovirus breaking out. Med Mart takes the complicated process of plastic surgery and simplifies it with their app through this video, complemented by unique 3D animation. This explainer video from Airbnb is imaginative and inspiring, yet it’s also very informative and practical. Think about the people that you most want to target with this video. Those are products that sell themselves, and the animators did a good job of rendering their appeal in just over a minute runtime. Microsoft is one of the biggest brands in the world, but even with their legacy they still need effective messaging. For example, a purpose statement might be something like “to drive current users to upgrade,” or “to increase the number of trial sign-ups from people in their 20s and 30s.” The most helpful purpose statements include an actionable phrase and an audience. Slack’s video did a great job of demonstrating how their product fits in to this relatable scenario without being overly promotional. The colors are stylish, and the music fits the tone. Even If you don’t use the final video, this tool is a great way to create a proof of concept and get some fresh ideas. Just a few years ago they were the belle of the fast food ball, due in part to forward-thinking marketing like this explainer video that excels in many areas: First, it breaks the animation mould by going claymation style (who doesn’t love Wallace and Gromit?). To date, over 12 million users have created more than 22 million videos. To get viewers excited about the prospect of using Adobe Creative Cloud, a blend of styles and stunning images are called upon. The addition of a humorous country tune to buttress PayPal’s core message—payment efficiency—is a nice touch as well. This is a powerful method to use if your goal is to provide people with a clear look at a product before they try/buy. Articles to help you attract your audience to your website or business using video. It does what many effective ads have done in the past, by showing the people using the product in question. They also brought in trending activities, such as Minecraft to pique the interest of their young audience. The combination of handwritten text and a voice-over can also create a really personable experience. Let’s return to the elevator pitch analogy and imagine ourselves standing next to a potential customer with roughly one to two minutes to get across the value of our product. The humour they use was so relatable to their audience of creatives working in advertising and marketing, it’s no surprise the video was shared in huge numbers, attracting media coverage and going viral in a short space of time. Each one has pros and cons, and the best explainer videos know when to leverage each to best tell their story. Think of it less as a chance to show off your feature set, and more of a chance to communicate how your product will make them better at what they do. In addition,there appear to be a slight blend of animation styles, which may be jarring to some viewers. If you’re too provocative with swearing or risqué content, you risk alienating large swaths of your audience. We hope this closer look helps you confidently lead your next explainer video project and get the best results possible for everyone involved! The dioramas were built by hand, which shows a new level of commitment and talent. The performance will be a low-level litmus test for how well you chose your audience, purpose and stuck to your message.
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