If you are using your iPhone just for calls, text messages now and again and to check the weather forecast, you may not be experiencing what an iPhone really is… This is what Apple tried to communicate through a series of TV and Internet advertisements throughout 2014 in promoting the launch of the 5s product. A Spanish football team made up of migrants wore football jerseys printed with different racial slurs on the back as a sign of protest against racism. #15 Try not to hear these Coca-Cola print ads. bottles for the 250 most popular first names among American teens and Millennials. “You’re more powerful than you think” is the slogan that makes you start imagining how iPhone could transform your life. Don’t miss this video about how modern moms and dads can take full advantage of all the benefits that iPhone provides during early parenthood. Another year has gone by and once again (like in 2013) we’ve made a list of the top 10 communication campaign examples.
Ahead of his appearance at Radio One’s Big Weekend the star appeared in full Greggs uniform – including hairnet. Less than a week later, the company announced it would close its 8,000 U.S. stores for a day so that it could conduct anti-bias training for its 175,000 employees.
unveiled a mini version of its iconic restaurant, it’s now possible to live in a complete recreation of favourite iconic TV living room sets.
The names for England’s Lionesses World Cup team were released today one by one through a series of celebrity reveal videos on Twitter.
It was extremely viral. The employee who wrongly engaged the police was fired. Due to its controversial message at a controversial point in time in the United States, this communication campaign ended up generating 1.1 million media impacts and became the #1 trending topic on Twitter and Facebook after only a week. ALL Cause Related Environmental Fashion Food & Drink Health & Beauty Retail Sport Topical Travel, Burberry launches its “Singing in the rain” ad whilst teaming up with Marcus Rashford. In today’s communication, technology plays a major role in companies’ PR actions.
Take a look at them, and let us know if you’d like to add any others to our list.
Brian Chesky, corporate CEO, sent them an invitation to an exclusive webinar where he himself explained the reason underlying this major change. unleashed posters that burst into flames once the sun rises. It’s especially cool to see how Apple is able to connect their brand with people’s “day-to-day” experiences – I mean, not just digital and online – but rather how an iPhone is a practical solution to meet people’s daily needs. Ever since, they've been giving compelling TV interviews and cultivating huge Twitter followings. (I most certainly did, and I still have it on top of my fireplace! Public relations spans a broad array of tactics and strategies. The passenger died. Burger King took aim at its rival McDonald’s with a new ad campaign promoting clown-free children’s birthday parties. Each holiday season, the John Lewis company creates a particular web page for the designated holiday campaign of the year. The new print ads feature real photos of children crying whilst being hugged by clowns. There was a real feeling of excitement amongst soft drink consumers (mainly Coke folks) about getting a bottle with their name on it.
After viewing the video on the website, you can buy the music from the advertisement to help the WWF protect the home of 1,000 Adélie penguins, you can buy the book telling the story of Monty and Sam, you can enjoy a 360º view of both friends’ life along with several other actions linked to this campaign. Scottish singer-songwriter Lewis Capaldi has been serving Greggs to unsuspecting customers in Middlesbrough.
huge boost to your brand reputation and image.
John Lewis has managed to make us all remember our childhood with “Monty the Penguin.” This campaign is not just a cute video of a kid playing with his best friend, it also has a wide range of elements that were combined to make it both successful and viral. With this in mind, Save the Children developed this campaign and decided to launch a digital and global video in order to present this idea: what would happen if London were Syria. Coors ‘Suffer From Diarrhoea’ For a large part of its history, Coors beer could only be found in the western US and was affectionately known as ‘Colorado Kool-Aid’.
a fake leak of the new live-action movie. Subscribe to our monthly newsletter bringing you a round up of great creative work to your inbox. #11 Celebrities take to Twitter to announce Lionesses World Cup squad.
To honour the 30th birthday of its famous pyramid, the Museé du Louvre partnered with Airbnb to offer two people the amazing opportunity to spend a night in the Paris museum sleeping inside the glass prism.
With the global community of survivors rapidly shrinking advocates of Holocaust remembrance are seeking creative ways to share witnesses’ stories with a younger generation.
But, what about those millions of users who already knew about the brand and were very active with their services? #1 Girl mocked on Tinder for her dress models for ASOS. No matter what anyone says, it's not about spin; it's about telling the truth.
They also created their own “custom experience” platform where every AirBnb user could personalize their own Bélo using a variety of colors, lines and backgrounds. ), “We are all the same inside” was Burger King’s message during San Francisco’s Gay Pride Week this year.
I truly appreciate this post. In this post, you will see examples of charity campaigns, experiential marketing actions and more! The CEO apologized. The satirical ad claims ‘Nothing smells as good as babies. To celebrate Sky Atlantic’s launch of the final season of Game of Thrones, members of the public visiting the Tower of London were treated to jaw dropping spectacle as the British Army’s Coldstream Guards came face to face with the Night’s Watch. Launching a new logo is always a risky business for any brand. From old-school media placements to large-scale event planning to modern digital communication, it often requires an interesting mix of skills and competencies to do well.
...". The results of the campaign were far greater than imagined: achieving a better reputation for the company as a progressive, forward-thinking brand. The Duke of Cambridge started the reveal by announcing captain Steph Houghton before other famous faces including David Beckham, Emma Watson and James Corden congratulated individual selected players. While governments around the world were unsuccessfully trying to make up their minds about the best approach, sitting around and debating and discussing the best ways to combat Ebola…Google stepped up to the plate.
The company took the concerns of consumers seriously and struck just the right tone, tweeting "...Last night's episode was [heart-breaking emoji], & we're still not over it either!...".
To promote its vampire series The Passage, Fox have unleashed posters that burst into flames once the sun rises.
The pilot who guided the plane to a safe altitude and swift landing was praised, with one The New York Times headline reading "Southwest Pilot of Flight 1380 Is Navy Veteran Hailed for her `Nerves of Steel.'". This is the most noteworthy example I found from this year. Settled among the street vendors the street artist exhibited a multi-panelled painting called “Venice in oil.”.
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I¦ve been looking all over for this! If so, give us your feedback! This campaign was created to thank the mothers from all over the world for their contributions to the success in their children’s lives.
Sometimes you stay quiet (I'm looking at you, drugmaker Ambien. #12 Pot Noodle launches revision powered vending machine for students.
a series of celebrity reveal videos on Twitter.
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