White Claw Hard Seltzer is an alcoholic seltzer water beverage owned by Mark Anthony Brands International. To learn more about Brewing Consult, please visit www.brewingconsult.com, © 2020 Forbes Media LLC. It takes the total number of White Claw flavors available from six to nine. I previously spent nearly a decade as the driving force behind Brewbound, a leading online beer business trade publication.

Available in stores nationwide as of Thursday, March 5, the new White Claw flavors are sold in the new Flavor Collection No. White Claw can be purchased in individual 6-packs, 12-pack variety packs and single 19.2-ounce cans. This iteration arrives in a “What The” theme with a handful of different outlandish colors and prints used on different portions of each of the sneakers. Hard seltzer season is officially upon us, although, did it ever even really leave? I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. After all, White Claw and other hard seltzer drinks are so popular because of their refreshing taste and low ABV—they're meant to be enjoyed and sipped (...rather than crushed, for the most part). Feel free to check them out and make sure to keep it locked for more details. Similar to conversations about where hard soda was headed a few years ago, there are opinionated stakeholders—some armed with data to strengthen their arguments—on both sides of the debate. “Hard seltzers are far from a fad, they’re growing at a spectacular rate, and increasingly, hard seltzer producers are pulling consumers from other beverage alcohol categories, not just beer,” IWSR chief operating officer Brandy Rand said via a press release. Maybe boozy water is … I also serve as the editor-in-chief of THCnet, a cannabis industry news site, and deliver insights to brewery owners across the country via my quarterly “Brewing Consult” report. We have six. Contact Information: MSLGROUP – Jamie Dammrich [email protected] 312.519.5480, Cision Distribution 888-776-0942 2 12-count Variety Pack for a … Seaside sipping through the seasons. For fans who prefer a hint of natural flavor, White Claw is also available in Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry and Mango flavors, each delivering a splash of crisp, refreshment. White Claw Hard Seltzer is an all new type of alcohol refreshment: made with an all-natural, low carb, gluten-free sparkling seltzer water with 5% alcohol and just a hint of fruit.

A natural extension to the brand's flavor portfolio, White Claw Pure Hard Seltzer delivers impeccable taste that is easily enjoyed on its own, or with a personalized twist. After it was released and patrons got a taste, many bars ran out and it was on back order for weeks. Therefore, White Claw is answering that demand by offering these two new flavor options. Release Date: October 30th, 2020. "While many other hard seltzer brands continue to release more complicated flavors, we know consumers love the clean, refreshing taste of White Claw and identified an opportunity to launch a hard seltzer in its simplest form with White Claw Pure Hard Seltzer," said Sanjiv Gajiwala, Senior Vice President of Marketing, White Claw Seltzer Works. White Claw 70 will also come in some new flavors—pineapple and clementine—so you can really lean into summertime. My analysis of beer industry trends has been referenced by The New York Times, CNBC, USA Today, and The Boston Globe, and I’m frequently asked to present at beer industry.


White Claw and Truly (owned by Boston Beer Company) control approximately 85% of the hard seltzer market, according to investment firm Guggenheim Partners, but dozens of smaller players have introduced their own offerings this year. The juggernaut of the hard seltzer world (in 2019, White Claw made up almost 60% of all hard seltzer sales) this brand uses a proprietary brewing process that …

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