“Woke up at 8am to the worst news I’ve heard in my lifetime…. Brands are made for you, not for everyone else. I never really minded the LRG phase. Register to become a member today! Why should you care? Designs from the label cover six themes, ranging from Western to military, and include signature items such as crystal-covered jeans.

His parents helped him get a computer for work. Stay tuned, we will keep you updated as this develops. Jonas Bevacqua, the co-founder of popular clothing brand Lifted Research Group (aka L-R-G), has reportedly passed away in Los Angeles. In this Register file photo, Jonas Bevacqua suggested he'd hop on the panda for a portrait.

everyone else: Armani, true religion, diesel, g-star, etc. National Geographic publications inspire Jonas Bevacqua, cofounder of the Irvine-based LRG, Lifted Research Group. From left, Jeremy "Milhouse" Po, Christopher Defarkas, and Jonas Bevacqua of the Irvine-based LRG, Lifted Research Group agree that they work hard and play hard. Congratulations. Jonas Bevacqua launched the popular street clothing brand LRG in 1999 and presided over its rapid rise as a major fashion force.

I guess I was once there but now realize how much one brand can evolve over time into the complete opposite of what you though you rep. His family is a veritable melting pot.

LRG marketed its eclectic clothing to people eager to push their appearance beyond what had become conventional in hip-hop and skateboarding circles.

The company is also involved in the promotion of underground recording artists and sponsors a skateboarding team. This is an example of a Luxurie by LRG shirt seen on DrJays.com. Orange County sheriff's officials said his body was found in … Wright had a college education and experience working for O’Neill, a surf clothing brand, and he delivered all that knowledge to Bevacqua.

The business of rap fashion revolutionized how rappers branded themselves and ushered in a new era of product placement.

[2] Wright brought extensive experience in the streetwear industry to LRG, having worked with such companies as Quiksilver, O'Neill, and Katin during an eight-year span. [7] It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo.

Preezy Brown. Having the latest fashions and being on trend has been an important part of urban culture and the power of branding is continuously wielded by an innumerable amount of companies, with their products becoming the uniform of the young and flashy. FILA Debuts MindBlower Apparel Collection. Entrepreneur magazine reported the company had sales of $5 million in 2002 and $150 million in 2006, earning it the No. Fucking dirty beaner brand. In 1999, he decided he wanted to start a clothing company. I didn’t know about you, ain’t gonna lie, but thanks for the hot threads you help put out.

and tablecloths, im sitting with some girls who are knowledgable about style, and they agree, i like lrg they make dope plain and simple tees.

Marilyn Kalfus is an editor on the crime and public safety team at the Orange County Register and the Southern California News Group. The main reason was that we felt the need for quality and authentic hip-hop, urban and … Design at LRG is all about the message. While there have been a slew of dope clothing lines that have captivated the hip-hop audience, there are a few that have truly define the hip-hop aesthetic.

But that's just my style it's not because I think LRG or Zoo York sold out. Those sentiments were shared among online followers as news spread of Bevacqua’s death. Really, who cares about cloths.

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He will always be loved and missed by his friends, family and those he inspired.”. You should care about trends because overall that is what directs the ski industry and determines what you can and cannot buy. Bevacqua was found dead in his Laguna Beach home. We’re deeply saddened by this news. All Rights Reserved 2020. “I grew up in a pretty unique environment and was exposed to a lot of different things,” Bevacqua told the Register in 2009. Twitter timelines have been flooded with shocked reactions to the news, since new began spreading early Tuesday (May 31).

Staying "fresh" is key in any hip-hop situation and if your threads aren't up to par, it diminishes your "fly.". Sometimes the message is about wit or humor and other times it’s about a state of mind.

The witty tagline of "underground invented and overground effective" even proved why my thirty dollars was well spent. by (besides holllister and the other shitty prep brands. LRG, Creating Fabrics for a Better tomorrow. so gtfo. “There is a hole in our hearts that will never be filled. http://http://www.facebook.com/#!/photo.php?pid=4720494&op=6&o=global&view=global&subj=1310668549&id=527619407, Subscribe to our newsletter and stay up-to-date with the latest news from Newschoolers and our partners. Vibe.com is an affiliate site of Billboard, a subsidiary of Prometheus Global Media, LLC. The designs are clean, well thought out and sometimes classic. Back about four years ago when I was in middle, mine didn't, it was just broken down into groups. All rights reserved.

He worked as a valet during the day and at night he was a DJ at local clubs.

Rider Marek Zaprazny has been a star in their international team. However, word is he passed away hours before at around 11 a.m. Jonas’ body was found by his father and fiance, both of whom attempted to resuscitate him to no avail. I remember when I would purchase an LRG t-shirt at the mall and walk through the parking lot thinking and knowing I had the best underground T ever made. Pelle Pelle was launched in 1978 and started as a leather outerwear company.

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